How brands monitor what people say about them on TikTok
TikTok usage has during the past three years increased 800%, and it’s already shaping consumer behavior – so it’s critical to keep track of when you’re talked about, and how. Here’s how forward-thinking brands are approaching it.
With over 1 billion global users, it has become obvious that TikTok is more than just a Gen Z phenomenon. The app, currently the most downloaded of the decade, is one of the fastest growing social media platforms today. User growth has increased 800% in just the past three years, and it is estimated that 50 million are daily users in the US alone.
The social impact of TikTok is quite remarkable considering the relatively short existence of social media platforms in general. Clips can within a few hours reach millions of users and influence everything from global trends to consumer buying behaviours, not to mention political preference. Below is an example of the sentiment for President Joe Biden on TikTok:
Regarding period 2022.03.30 – 2022.04.29
Engaging personally with your target audience has become more important than ever. Studies show 1 out of 3 consumers would only recommend a brand which they have previously interacted with on social media, and the average consumer expects a reply in less than 24 hours.
The key to succeeding with this is to use easy and automated solutions to not just track when your brand is mentioned, but also how and in what context you are being talked about, share of voice compared to competitors and broader market trends.
See how many TikTok mentions you’re missing:
How to succeed with TikTok-monitoring
Despite the rapid growth of TikTok, it has been hard to analyze or measure what’s actually happening on the platform. All Ears was founded for just that purpose – to make the spoken world searchable, and keep brands informed about what consumers and competitors have to say about them.
Now, All Ears customers are able to know directly when they are mentioned on TikTok. Not only that, with All Ear’s unique transcription of audio and text, customers get a direct link to the clip they’re mentioned in, which can easily be shared internally with the organization, or externally on social channels.
Don’t just monitor your brand
Yes, you have to get a 360 picture of your brand, but don’t stop there. Monitoring competitors and your market will give you insight into market position, share of voice and what your target audience cares about.
Use an automated service
Gone are the days when it was enough to skim through the papers every morning. The media landscape is constantly expanding, and for major brands the only way to keep track of everything is to automate not just the tracking of brand mentions but also the analysis. AI-powered analysis of voice, video and text can instantly calculate metrics like reach, engagement and sentiment, i.e. if your brand is talked about in a positive or negative way.
Cut through the noise with in-depth analytics
Once you’re tracking all brand mentions it’s time to zoom out and look at the big picture – with metrics such as reach, engagement, sentiment and in relation to what topics you are talked about.
These are insights businesses can use to track, optimize and follow up on their brand’s progress. You no longer have to spend countless hours on analyzing the material, you can now understand sentiment at a glance.
Regarding period 2022.03.30 – 2022.04.29
Act on your insights
Your insights are only valuable if you are able to act on them. Monitoring your brand should enable you to:
react proactively to positive and negative mentions
find influencers with a following who are already talking about your brand, and reach out to them for collaborations
measure the impact of press releases and other PR activities
Use you insights of market trends to influence product and sales strategy
How All Ears can help you
All Ears is a service for tracking your brand across the new media landscape of audio and video – used by brands like Walmart, PwC, Volkswagen and Greenpeace.
We provide alerts and in-depth analytics in a user-friendly and automated service – so you can understand how your brand is perceived on new media channels like TikTok. Want to see for yourself? Simply enter your brand name and work email to get a free trial, no strings attached.