What is Share of Voice - and how to measure it with All Ears

What is Share of Voice?

Share of voice is a metric that allows companies to measure how much exposure their brand gets in relation to competitors, a topic, or the addressable market.

Why is Share of Voice important?

By measuring share of voice, you’ll get actionable insights of your position on the market, in relation to your competitors. By continuously tracking share of voice you'll get actionable feedback on whether your PR activities are having an impact, and if you’re reaching your target audience efficiently.

Reasons to measure Share of Voice:

• Brand awareness. The key to building brand awareness is reach and frequency. Your brand’s share of voice is a key indicator of whether you’re getting through.

• Improve ROI. Different media types and channels generate different exposure and level of engagement. Comparing how different content, channels and activities affect share of voice will give actionable insights that help you plan your PR-strategy.

• Benchmark against competitors. Keep track of your competitor’s media exposure and industry conversations.

How does All Ears measure Share of voice?

Measuring Share of Voice used to be a time-consuming hassle. At All Ears we’ve automated the whole process. With a few simple clicks you get the full picture. You can compare the percentage of your media exposure between different channels and topics, or against competitors, allowing you to determine your market position.