101 Companies most talked about in US podcasts
The podcast industry is evolving fast. In the US, more than 139 million Americans listen to podcasts every month, representing an increase of 30% in just the past three years. As numbers keep rising, the industry is expanding on several fronts.
Today, we see companies becoming more actively engaged in the content of these channels, both in order to understand their target audience, but also to analyze their own media presence. However, monitoring these channels has been no easy task for companies worldwide.
All Ears was started with the vision of empowering businesses with these insights. Today, we are the leading provider of podcast analysis in the US. We automatically track, monitor, and analyze millions of podcasts and social media channels through cutting-edge AI.
Monitor your brand, competitors or other keywords with instant alerts, and generate in-depth reports at the click of a button with metrics such as sentiment and topic analysis.
To showcase All Ears’ unique capabilities we automatically analyzed millions of podcasts during the period between October 16th and November 15th, 2021 – and compiled a list of the Top 101 companies most talked about in US podcasts.
These are the results.
See how many podcast mentions you’re missing:
1. Facebook (Meta)
Mentions: 7149
A majority of the recent publicity has been due to the company’s rebranding from Facebook to Meta. The launch, a part of the broader VR-concept Metaverse, has been discussed in various podcasts during the month. However, most mentions come from the Daily Tech News Show, where Meta has been mentioned 224 times, which is on average more than seven times a day.
Read the entire Facebook report here.
2. Twitter
Mentions: 5591
The majority of mentions comes from the crypto-financial podcast Bankless with 111 mentions, and sports podcast The Herd with Colin Cowherd which mentioned Twitter 110 times during the month.
Moreover, we see Twitter discussed in a wide variety of topics, including politics, music, and technology.
Read the entire Twitter report here.
3. Google
Mentions: 5230
Google has been mentioned in podcasts on average 174 times per day during the measure period. Most mentions come from The Tech Guy, which mentioned Google more than 160 times across nine different episodes.
Many podcast mentions are also related to Google's new launches and technological updates, such as the new Google Pixel 6 released on October 25th, 2021.
Read the entire Google report here.
4. YouTube
Mentions: 4288
Again, we see The Herd with Colin Cowherd generating many podcast mentions. YouTube was discussed a total of 81 times on Cowherd's podcast, which is on average three times a day. The most popular topic has been technology, while music and audio only represent 5% of all mentions.
Read the entire YouTube report here.
5. Amazon
Mentions: 3406
As the world’s largest digital retailer, Amazon is always highly present in the media. However, during All Ears analysis period, Amazon was mentioned 3406 times, which represents a decrease of 12 % from the same period last year.
6. Apple
Mentions: 3000
Apple has been mentioned precisely 3000 times during the measure period, and scores comparatively well on sentiment, with 14% negative and 39% positive mentions.
Read the entire Apple report here.
7. Tesla
Mentions: 2446
Elon Musk's companies appear two times on this list; Tesla as the 7th most talked about in podcasts, and Space X as number 52.
Although there is a big difference in the number of mentions (2446 and 140), Tesla and SpaceX perform equally well on other key metrics such as sentiment.
8. Netflix
Mentions: 2092
Netflix has had a peak in media presence, and the majority of mentions are related to the show Squid Game's success. The South Korean sensation has actually been mentioned 1000 more than Netflix itself during this period.
Listen to an example below, or read the entire Netflix report here.
9. Spotify
Mentions: 1471
Spotify is growing fast in the podcast space. Today it is the second most popular source for podcasts globally, and since 2019 they have nearly doubled their podcast audience. Spotify also scores highest on sentiment out of all the top 10 companies.
Considering Spotify’s scale and number of mentions, 36% positive and 13% negative is a strong result.
Listen to an example of mention above or read the entire Spotify report here.
10. Microsoft
Mentions: 1438
On average Microsoft has been mentioned almost 50 times a day, mostly in topics related to technology, business and finance.
Read the entire report for Microsoft here.
See how many podcast mentions you’re missing:
11. The New York Times
12. Ford
13. Walt Disney
14. Coinbase
15. Uber
16. Starbucks
17. Walmart
18. Paypal
19. Intel
20. Itunes
21. Nike
22. Samsung
23. VISA
24. HBO
25. Pfizer
26. The Guardian
27. The Economist
28. Nasdaq
29.Toyota
30. Lowe's
31. Sony
32. Costco
33. BMW Group
34. Hertz
35. Goldman Sachs
36. Hyundai
37. Johnson & Johnson
38. Pepsi
39. Fedex
40. Honda
41. Sysco
42. Dollar General
43. Mastercard
44. Salesforce
45. Nissan Motor
46. BPComcast
47. Volkswagen
48. Home Depot
49. Coca-Cola
50. Adobe
51. Morgan Stanley
52. SpaceX
53. Binance
54. HubSpot
55. Clubhouse
56. Target
57. MTV
58. Wells Fargo
59. American Express
60. Burger King
61. General motors
62. TikTok
63. 3M
64. IKEA
65. Rite Aid
66. 7-eleven
67. General Electric
68. Chevron
69. Taco Bell
70. KFC
71. Adidas
72. Kroger
73. Siemens
74. Aldi
75. Berkshire Hathaway
76. Softbank Group
77. Nordstrom
78. Huawei
79. Hartford
80. Panasonic
81. Carmax
82. Motorola
83. McDonalds
84. Dell Technologies
85. Tesco
86. Citigroup
87. Unilever
88. Albertsons
89. Freddie Mac
90. Merck
91. Mitsubishi
92. Fannie Mae
93. Lenovo
94. Metlife
95. US Postal Service
96. Gazprom
97. Royal Dutch shell
98. Hitachi
99. Aviva
100. Daimler
101. Aviation Industry