PRWeek on All Ears funding and US expansion
PRWeek, the world’s leading newspaper for public relations and communication, writes about All Ears latest investment round and the company’s upcoming entry on the US market.
All Ears latest funding round caught the eye of international media. With $6 million invested from key stakeholders, like Bonnier Ventures and Alfvén & Didrikson, All Ears is continuing to increase revenue and bolster international presence.
“All Ears has expanded heavily during the last 12 months with a turnover growth of 140%. After tripling the size of their team, the company has begun to onboard new talent in the US and aims to open a New York office in 2022. They are currently already working with global brands such as Walmart, Canon, Hertz and more” writes PRWeek.
All Ears provides companies with information from millions of podcasts, Facebook, Instagram, Twitter, Youtube- and TikTok profiles. A service that is increasingly in demand for companies worldwide, considering the rapid expansion of spoken media.
“It’s critical for organizations to get insights into these channels.”
All Ears customers are able to receive instant alerts pertaining to their brand, competitors or anything else that may be of interest. With in-depth reports companies are able to follow up and analyze progress and receive actionable insights from unique statistics.
“I think a lot of us can recognize the fact that we’re spending more and more time listening to podcasts, watching YouTube and engaging with other spoken media. We think it’s critical for organizations to get insights into these channels – and we believe that All Ears is on to something great in that regard” says Victor Bodin, Investment Director at Bonnier Ventures.
“By only covering text-based media, companies will miss more than half of what is said about their brand and their competitors. We founded All Ears to bridge that gap.” - Tor Rauden Källstigen, CEO
The transition from written to spoken media has made it increasingly harder for companies to monitor what is being said about them. All Ears was founded to make it easy and efficient for businesses to access that information, and to gain actionable insights from areas that previously been inaccessible.
“Recent studies show that the majority (58%) of Americans’ media consumption now takes place through voice and video. By only covering text-based media, companies will miss more than half of what is said about their brand and their competitors. We founded All Ears to bridge that gap” says CEO Tor Rauden Källstigen to PRWeek.
Unique social listening for TikTok
For instance, even though TikTok is used by 50 million Americans everyday, there has been no efficient way for companies to keep track of what is actually being said about them on the platform, until now. Late September this year All Ears launched social listening for TikTok, allowing companies access to unique information about their brand in today’s fastest growing social media app.
“By strengthening spoken media monitoring products for the new media landscape we’ll make sure that companies and organizations can keep track of what is being said about them, on the channels where their target audience is actually spending their time.” CEO Tor Rauden Källstigen tells PRWeek.
Read the full PRWeek article here
About All Ears
All Ears lets you automatically monitor and measure your brand in the new media landscape. Instant alerts, in-depth analytics and a unique search engine – all powered by the latest in AI technology.