What is Reach – and how to track it with All Ears

What is reach?

Reach estimates the total amount of impressions generated from any published content. For example, reach can refer to the number of views on a YouTube video or the number of subscribers of a podcast show.

Reach can be divided into passive and active reach; the former relates to the total amount of followers or subscribers. For example, a channel with 4 million subscribers is considered to have a high passive reach. Active reach is the number of times an audience views or listens to a piece of content – for instance, the number of views on a TikTok video.

Why is reach important?

Reach helps you understand if you’re getting through to your target audience, which is key for brand awareness and top of mind.

Reasons to measure reach:

• Understand if you’re getting through your target audience. You can have the greatest content in the world, but it can’t work its magic without reach.

• Assure ROI. Different channels and shows generate different reach exposure. Comparing content and channels give you essential insights that help your company expand.

• Benchmark against competitors. How many people did you reach through your latest marketing campaign compared to your competitors? Measuring reach gives you actionable insights into your position on the market and its financial worth.

• PR Playbook. What type of content spreads fast, and what gets no attention at all? Tracking reach for all activities will give you a PR playbook of what works.

How does All Ears track reach?

We track reach by automatically analyzing the number of impressions and the number of people reached through each mention. We also measure the financial worth of all publicity. Read more about PR-value here.