What is Sentiment – and how to track it with All Ears
What is Sentiment?
Sentiment conveys how something is said. It is a metric that lets you explore the context and tone of voice used in any relevant mention. All Ears divides each mention into three different categories; positive, negative, and neutral.
Why is tracking Sentiment important?
All publicity might not be good publicity, however, finding out both about positive and negative mentions is always beneficial. Keeping track of everything that is publically spoken lets you optimize organic media, capitalize on social selling and prevent a PR-crisis by responding fast to criticism.
Reasons to analyze sentiment:
Understand your target audience’s opinions. The outcome of your communication efforts is always impacted by people's opinions. By tracking sentiment you’re always up to date.
Improve customer satisfaction. By tracking sentiment you gain actionable insights and organic data of how your target audience perceives your brand, in real-time.
Show that you care. There’s a difference between conversation and communication. Show consumers that you’re listening to them by responding to all feedback.
Decrease churn. Decreasing churn rate is five times more cost-efficient than acquiring new customers. Thus, understanding the feedback of your target audience both improves customer relations and financial outcomes.
Prevent a PR-crisis. The social media landscape moves fast. Bad press can disperse quickly, and possibly reach millions of people within minutes. By real-time monitoring, you can act fast when it really matters.
Find promoters and new collaborations. Monitoring sentiment is just as important when it comes to highlighting positive mentions. Find ambassadors or influencers for collaborations, promote positive reviews on your website, and track company progress.
How does All Ears measure sentiment?
We measure sentiment by automatically analyzing and categorizing every mention as positive, negative, or neutral. Our AI transcribes speech and analyzes context, related keywords, and tone of voice, so we can deliver in-depth sentiment reports that are easy to understand. Through the reports you get the chance to track sentiment over time, zoom in on the sentiment of each mention and get a clear overview of the emotional response of your publicity.